Nat Sherman · Burn & Brew
Nat Sherman
Fantasia Cigarettes
Assorted Colors · Gold Filtered · 100% Natural Tobacco. One of the most distinctive cigarettes ever sold — and one of the most missed since Altria discontinued the Nat Sherman brand in 2022.
Production ended 2022 · No new stock exists
A Genuine Original
What Made Nat Sherman Fantasia Different
Nat Sherman Fantasia wasn't trying to compete with Marlboro. That was the whole point. While the major tobacco brands chased market share with red boxes and white papers, Fantasia came in assorted colors — each cigarette its own shade, wrapped in gold-filtered paper, made from 100% natural tobacco with no artificial additives.
The brand behind it — Nat Sherman — traces to 1930, when Nat Sherman opened his tobacco shop on Broadway in New York. For decades, the shop was a destination: a place where you could buy cigarettes that were actually made with some thought about what went into them. Fantasia was that philosophy in a pack.
The appeal was threefold. First, the aesthetics: colored papers and gold filters turned a cigarette into something that felt considered, not industrial. Second, the tobacco: no additives, no flavoring chemicals, no ammonia compounds — just tobacco. Third, the price point: not cheap, but not out of reach at $7.50 a pack. It existed in a middle space between a mass-market cigarette and a true premium.
That's why people are still searching for it years after it was discontinued. There genuinely isn't a direct replacement. Fantasia was its own category.
What Happened
The Nat Sherman Story — and Why It Ended
From a New York City tobacconist to an Altria acquisition to a full product discontinuation — the full timeline.
Nat Sherman opens his tobacco shop on Broadway in New York City. Fantasia becomes a flagship product.
Fantasia gains a cult following. The colored-paper cigarettes become an aesthetic statement as much as a smoking experience.
Altria Group acquires the Nat Sherman brand. The acquisition raises concerns among longtime fans.
Altria discontinues all Nat Sherman products, including Fantasia. No further production.
Any Nat Sherman Fantasia still in circulation is old stock. There are no new packs being manufactured.
If you find Nat Sherman Fantasia listed for sale anywhere: exercise caution. Any remaining inventory is old stock that's been sitting since before 2022. No new production has occurred, and none is planned. The brand is gone.
What We Carry
The Best Alternatives to Nat Sherman Fantasia
No cigarette perfectly replaces Fantasia — but these options share the qualities Fantasia fans valued most. All available in store, daily.
Natural American Spirit
Closest MatchThe closest match to Fantasia's core appeal — 100% natural, additive-free tobacco in a premium package. Spirit smokers care about what's in their cigarette, same as Fantasia fans did.
Lucky Strike
Heritage BrandHeritage brand with genuine pedigree. Lucky Strike Original Red has a distinctive, full-bodied taste and old-world character that overlaps with why Fantasia had a devoted following.
Camel Turkish Royal
Distinct ProfileIf the Fantasia appeal was about a more refined, aromatic tobacco experience, Camel Turkish Royal is the closest analog in the major-brand space — a blend with real character and distinction.
Not finding what you need? Call us — we know our stock and can help narrow it down.
Remembered
What Fantasia Fans Say
These aren't our words. They're what smokers have said about Fantasia since the discontinuation.
“Nothing like it — the colored paper, the taste, the way the pack looked. I still have an empty box I kept.”
A loyal fan
“When they discontinued Fantasia it felt like losing something irreplaceable. The Spirit yellows are the closest thing I've found since.”
A longtime customer
“Unique cigarette. Not trying to be Marlboro. That's exactly why it had such a following.”
A former Fantasia smoker
In Crystal City, Arlington VA
We Know Cigarettes. Come In and Talk to Us.
Burn & Brew at 566 23rd St S in Crystal City carries a curated selection of cigarettes — major brands, specialty options, and the depth of stock to help you find something you'll actually enjoy. If you're coming in because you used to smoke Fantasia, tell us. We'll find you something worth trying.
Hours
Daily 9am–9pm
Location
Crystal City, VA
Phone
(703) 769-0000
Nat Sherman Fantasia — Quick Facts
- Brand: Nat Sherman (founded 1930, New York City)
- Product: Fantasia Assorted Colors Gold Filtered
- Tobacco: 100% natural, no additives
- Previous price: $7.50 / pack
- Status: Discontinued 2022 by Altria Group
- Replacement: No direct replacement exists
Find Us in Arlington, VA
- Burn & Brew Smoke Shop
- 566 23rd St S, Crystal City, Arlington, VA 22202
- Open daily 9am–9pm
- (703) 769-0000
- Browse all cigarettes →